With newspaper circulation fell, television commercials, and easily defeated the number one social media activities on the Web, of course, the brand is following the crowd to go “social” and connect millions of people online.
They setup a Twitter account and Facebook page. They get on Google + dip their feet and even LinkedIn. Some have started blogs and Flickr and Vimeo accounts created to share pictures and videos.
In the meantime, all is still a lot of valuable brands are all wrong. They are trying to integrate social media into the old “marketing mix” they’re not understanding the whole purpose of social media.
They miss the point by throwing in one direction as before marketing messages, shouting things like “Buy this” and “Get your 20 percent discount today! Okay maybe that last message attract eyeballs, but it is a way to build a premium brand ?
This is marketing the traditional way does not work. Consumers have been bombarded with thousands of marketing messages every day, but the majority of them are ignored. Banners at least get a click-through – it is about 1% on the right. Nearly half of all direct mail is never opened. And there are more than 200 million Americans on a list Do Not Call ‘.
So what can you do to get your message out there?
Today we are all connected. Today, the brand is a smart business people. And they did it by being a social enterprise rather than using the old techniques to new media marketing social media. They realize that the “social” is not a new way of marketing, is a new way of doing business.
A social issues do not only socially, the use of strategic and creative excellence, and very well thought out content creation brand desire, commitment and ultimately passionate supporter of heat for the company and its products and services.
Brands that social media to get good with the phenomenal success of the social view. Look at the facts. Nearly two-thirds of companies that have been received from customers through their blogs. A quarter of B2B companies have received from clients through Facebook. The company’s website has a blog to get visitors to 55 percent more than those who do not. There is even evidence to suggest that visitors from social web sites to convert 59 percent higher than those that do not directly communicate with their customers. On Thanksgiving day our clients welcomed their millionth fan on Facebook Jim Beam, after some clever social Beam & StrawberryFrog by our team.
You see – this is not just about ‘going social’. It is about how social business. This is the realization that marketing does not work like it used to. Today, the brand has become a social success.
So how do you become a social enterprise?
In essence, the market has become a conversation. If you want to be social you have to start listening to your customers, take in a global conversation and build relationships. If you do, you build trust and transparency. And trusted brand in the digital age will be much more honest than those who are not social.
Because in this world, socially connected real-time and mobile-enabled, is not it better to be human and real than trying to bomb the marketing messages that are not relevant as before? Would not it be smarter to personally and understand that people want to feel connected with people is not a logo?
When you are ready to take your business to the next level and become a social business, there is a movement strategy for growth and how to achieve this.