What is an Internet marketplace?
There are many definitions of ‘market’, it all depends on the context in which it is used. The way I see the “market” is that it consists of people and / or organizations that must be met, have the purchasing power of money and are willing to spend money on what you offer. This usually implies a demand for a product or service, what context it is used.
From a marketing perspective, the market consists of existing customers and potential customers.
Why Internet market orientation?
You should be aware of as a businessman, that the product / service offerings effectively cover the needs of the market, you have to market-oriented, as opposed to product-oriented. What I mean by a market orientation is that you see the media market through market research and sales forecasting.
Market orientation as it may, with the exception of some special circumstances the market as a homogeneous mass of potential customers, the total market of many sub-markets, each with enough similarity to be treated as a separate market itself.